The highly anticipated sequel, Dead Island 2, aimed to elevate its presentation with live-action sequences as a creative narrative framework, revealing gameplay sneak peeks.
The challenge lay in balancing a fourth-wall-breaking meta tone, immersing audiences in the game's Los Angeles backdrop, and playing with zombie tropes while showcasing the integration of new Amazon Echo voice command technology.
The resulting trailer, 'Another Day in Hell-A', was a collaborative effort between ICHI and Maverick, crafted in South Africa and lasting 15 minutes.
