In Blumhouse Games’ new horror title Sleep Awake, the last known city on Earth is crumbling. People are vanishing in their sleep — and those left behind are trapped in a desperate experiment to stay awake.
We created the core campaign idea: players will experience a ‘waking nightmare’. For the launch trailer, we devised a vision that emphasised the game’s surreal vibe, gripping tension and unmistakable sense of dread.
Using dynamic titles, haunting moments of character dialogue, an unnerving soundtrack and a frenetic visual pace, we delivered a trailer that scored high engagement amongst fans, hooked them for further campaign assets, and most importantly, kept them up at night.