Natural Motion wanted to hype their new partnership with Ken Block.
The resulting campaign strategically tied the legend directly to the CSR2 gameplay meta: tuning and taming the perfect machine to win pole position every time.
Welcome to “Art of Roar: Anatomy of a Drag Race”, a four-part series taking audiences behind the wheel of the tarmac melting Hoonicorn, as Ken Block tells us what it takes to execute the perfect start, shift and finish, and how to build the perfect quarter mile beast.
The campaign also featured a social package, BTS features and a Press Kit including interviews and stills.
