One of the most respected and successful brands in automotive history meets the number 1 drag racing game of all time. Together we celebrated 70 years of Porsche by profiling four personalities who share a close connection and history with the brand.
The core strategy? To take players beyond the game mechanic and align with an automotive lifestyle, elevating the perception and respect for the cars being raced.
So, coinciding with their cars being released in CSR2, we created four editorial videos, each with their own distinct flavour. Shot at Silverstone in the UK, Tokyo, LA, and Santa Cruz, each episode honed in the contributor’s background and history with Porsche, their unique take on the brand’s legacy, and of course the specific cars that define their own personal legacies.
LOGO STING
