Destiny 2 is famous for its friendly gaming community.
With our 'Heroes Welcome' approach, we let our dedicated community do the talking. We celebrated existing fans and reached out to new gamers.
The campaign featured real player stories, proving that Destiny 2 is the place where everyone can shape their adventure in a constantly evolving universe, be themselves, and enjoy playing together.
Destiny 2 Heroes Welcome - Campaign Launch Trailer
The launch phase used real player stories to encapsulate what the most welcoming community in gaming so special.
Destiny 2 Heroes Welcome - feat. Solar Flair
A fun and outgoing Destiny 2 player and influencer, Solar brought to life how Destiny 2 is so much more than what you see in trailers, and highlighted the rich and diverse community and shared experience.
Destiny 2 Heroes Welcome - feat. Uhmaayyze
An influencer who raps as he plays, engaged to celebrate the Destiny community.
Branding and Artwork
