Working with Sony and Lucid Games to launch new IP, Destruction All Stars, the creative ideation kept coming back to classic sporting tropes: rivalries, comebacks, hi-octane action with an unfolding story filled with stars.
So what better way to capture the mayhem-fuelled carnage?
Enter Destruction AllStars TV: a creative platform using a TV sports lens to truly harness all the crazy drama, memorable characters, and action of the game.
Mayhem Starts Now Launch Trailer
Gameplay Trailer
Meet Your Allstars Character Trailer
101 Series Example - Episode One : Enter The Arena