Christian Mitchinson - Metro Exodus

Long revered among its core fans, the arrival of Metro onto next-gen presented a challenge: to take this gritty shooter to a mainstream audience.

The strategy asked gamers to 'Journey Beyond' the tunnels of post-apocalyptic Moscow and traverse the expanse of Russia in an epic adventure.

The work began with core brand and campaign strategy and went right through to the game’s blockbuster announcement, expansion, and arrival on next-gen.

CORE BRAND

LOGO STING

WEAPONS OF METRO

This series of 'deep-dive' weapon vignettes; highlighting the insane level of detail in the painstakingly crafted weaponry and the customisation players have in adapting them to their play style.

Metro Exodus : E3 2018 Gameplay Trailer

Introducing the vast wilderness and story offered by the expanse of post-apocalypse Russia.

Enhanced Launch

Heralding the release on next-gen - this is the best Metro experience ever!

DEVELOPER DIARIES

Filmed at 4A Studios in Kiev and Malta, this three-part series captured the game ambition and celebrated the team behind the development of Metro Exodus.

EXPANSIONS

Moving beyond the launch of the mainline game, the story continued with branding, key art and trailers for Metro Exodus expansions.

PROPS FOR ART AND EXPO

Metro Author, Dmitry Glukovsky with props created for key art, special edition, and expos.