After 16 years, Rome: Total War was gearing up for battle once again. For announce, this nostalgia-inducing trailer dramatised players’ hiatus from the game – and imminent return to reclaim their empire.
Punctuated with a bespoke 3D logo, the trailer was supplemented with a suite of assets for branding and social.
With over 1m views in the first week of release, the announcement recaptured the imaginations of die-hard fans and newcomers to the franchise alike.
TAKE BACK YOUR EMPIRE : LIVE ACTION ANNOUNCE
LOGO STING AND BRANDING